The Black Friday Blueprint
Take your Black Friday planning from scattered to strategic.
It’s time to remove the guesswork out of your Black Friday/Cyber Monday (BFCM) strategy. Whether it’s your first holiday season on the world wide web or you’ve been around the block a time or two, our streamlined guide will give you a clear path to a successful holiday season.
In The Black Friday Blueprint, we cover,
Determining Your Offer
First things first, you need to decide what your offer is. What’s that killer, can’t look away offer you are going to give your customers. Whether it’s a first-time buyer or a loyal customer, you’ll want to create an offer/discount that is hard to turn down. The BFCM competition is strong so make this something good!
Configuring Your Email Strategy
It’s a lot less expensive to sell to past customers than to acquire new ones, so use your already engaged past customers and active email list to begin promoting your BFCM offer.
In the guide, we’ll walk through a sample email cadence to adapt to your business during the Black Friday weekend.
Developing Your Content
Once you have your offer and email sequence planned out, it’s time to get to work. September and October are your prime content creation m months. From social media to your online store, you’ll want to create custom content for all channels to promote your sale and engage your audience. There are so many ways to talk with your customers, so we’ve listed out a few pieces of crucial content pieces in our guide that can’t be missed.
Bringing Your Blueprint to Life
Finally, it’s time to bring all of the pieces together and unleash your Black Friday strategy. Using the components we’ve laid out in the guide, you’ll take your BFCM season from scattered to strategic. You’ve got your offer, a thoughtful email sequence, and content that doesn’t quit - now let’s get everything into place. Start setting up those email flows, scheduling your social posts, and begin warming up your audience.
The guide will introduce a detailed calendar for you to follow to incorporate everything we discussed above that’s realistic for your busy schedule!
We are cheering you on always and wishing you the best holiday season! Reach out to learn more about how our team can help with your Black Friday planning!
